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Nivea Redesigns Packaging To Meet Beiersdorf’s 2025 Sustainability Goals

Nivea will begin rolling out reformulated and repackaged products this year—including a brand new tin for the iconic Nivea Creme.

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By: Marie Redding

Senior Editor, Rodman Media

Nivea, a Beiersdorf brand, has announced its 2025 Sustainability Initiatives—and sustainable packaging goals include product and packaging updates with a focus on climate-conscious manufacturing.

Nivea began reformulating and repackaging products last year, and consumers can expect to see changes rolling out this year across the lip, shower, and cream/lotion categories.

The redesign includes a new tin for the iconic Nivea Creme, in its signature blue tin—now made with recycled aluminum. 

Nivea’s Sustainability Initiatives, By Category

Nivea’s sustainability initiatives, by category, include:

Updates to Creams & Lotions

  • A new tin will include 80% recycled aluminum.

  • Nivea’s goal is to use 1.4 tons of recycled aluminum this year. 

  • Nivea Soft Moisturizing Cream will roll out a new vegan formula made with 95% Naturally Derived ingredients, including purified water, and 5% skin-safe synthetic ingredients. 

Updates to Lip Products 

  • Nivea Lip has begun a rollout of newly developed formulas with up to 98% naturally derived ingredients.

  • Certain flavors are created with 99.5% naturally derived ingredients, 100% vegan formula, and use recycled cardboard for packaging.

Updates to Shower Products

  • Nivea Body Wash will have up to 91% naturally derived ingredients and be microplastic particle free. The packaging is recyclable and made with 47% recycled material, with 25% less plastic. 

  • The new user-friendly design improves the emptying process. 

Updates to Nivea Men

  • Nivea Men Body Washes will have microplastic free formulas, recyclable, lighter packaging, and certain scents will have a vegan formula.

  • Packages are made with up to 98% recycled material, and also recyclable—and microplastic particle-free. 

Nivea is Dedicated to Making a Positive Impact

Nivea says its plan demonstrates its unwavering dedication to making a positive impact on both the skincare industry and the planet.  

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Nivea Debuts Pride 2023 Campaign—& A Rainbow Tin

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